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WPT Enterprises Signs Sponsorship Deal with PartyGaming
Thursday, December 07, 2006
LOS ANGELES, California -- WPT Enterprises, Inc. (NASDAQ:WPTE) today announced that it has signed a multi-year agreement with PartyGaming Plc, owner of PartyPoker.com, pursuant to which they
will provide international television sponsorship of the World Poker Tour ® (WPT) and Professional Poker Tour(TM) (PPT). The agreement covers shows produced under WPT Seasons IV, V, and VI and PPT Seasons I, II, and III.
The agreement helps solidify and expand the international WPT brand through PartyGaming's extensive marketing resources, provides valuable promotional opportunities for WPT's online gaming site and worldpokertour.com, and represents a new revenue stream for WPTE. PartyPoker.com will receive exclusive in-show branded integration and association with the premier brand in televised poker. The financial terms of the agreement depend upon the number of international territories contracted with, the amount of branded integration within each episode and the number of episodes aired. PartyGaming has also made certain commitments towards online satellites to tournaments and promoting the WPT Academy.
"We are pleased to be creating an alliance with a leading marketer such as PartyGaming," said Steve Lipscomb, Founder & Chief Executive Officer. "This deal represents a win-win for both parties. It aligns WPT and PartyGaming's goals of expanding the international distribution of our programming and helps facilitate the growth of poker worldwide."
will provide international television sponsorship of the World Poker Tour ® (WPT) and Professional Poker Tour(TM) (PPT). The agreement covers shows produced under WPT Seasons IV, V, and VI and PPT Seasons I, II, and III.
The agreement helps solidify and expand the international WPT brand through PartyGaming's extensive marketing resources, provides valuable promotional opportunities for WPT's online gaming site and worldpokertour.com, and represents a new revenue stream for WPTE. PartyPoker.com will receive exclusive in-show branded integration and association with the premier brand in televised poker. The financial terms of the agreement depend upon the number of international territories contracted with, the amount of branded integration within each episode and the number of episodes aired. PartyGaming has also made certain commitments towards online satellites to tournaments and promoting the WPT Academy.
"We are pleased to be creating an alliance with a leading marketer such as PartyGaming," said Steve Lipscomb, Founder & Chief Executive Officer. "This deal represents a win-win for both parties. It aligns WPT and PartyGaming's goals of expanding the international distribution of our programming and helps facilitate the growth of poker worldwide."
PartyGaming
| PartyGaming is the biggest online gambling operator in the world. After going public with an initial evaluation of over $8 billion dollars, the company has continued to be successful. PartyPoker, PartyCasino and now PartyBackgammon are all part of the PartyGaming portfolio. |
World Poker Tour (WPT)
5700 Wilshire Boulevard
Suite 350
Los Angeles, CA 90036
Suite 350
Los Angeles, CA 90036
Phone: 323-330-9900
Fax: 323-330-9901
Website: www.worldpokertour.com
Fax: 323-330-9901
Website: www.worldpokertour.com
| The World Poker Tour (WPT) can be seen in more than 116 countries and territories throughout the world. WPT consists of 17 high stakes poker tournaments filmed at glamorous locations throughout the world, including Bellagio in Las Vegas, Foxwoods Resort Casino in Mashantucket, CT, Aviation Club de France in Paris and the Borgata in Atlantic City. Each year the Tour culminates in the WPT World Championship in Las Vegas at Bellagio in April, drawing the leading pros and accomplished amateurs from around the world for an $8-12 million prize pool. |
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