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ASA Bans Poker Ads for Linking Gambling to Sexual Success

Thursday, June 11, 2009

LODNON, England -- As reported by The Guardian: "A magazine campaign for gambling firm Swank Poker, featuring a woman cupping her breasts under the strapline "Will you hold this pair for
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"The magazine campaign, which ran in an adult title called Flush, promised "hot action" to online gamblers where "your favourite girl will play as you tell her to".

"A second promotion, an advertorial, positioned Swank Poker as 'the very best in poker action coupled with the finest erotic entertainment that the civilised world has to offer".

"...The Remote Gambling Association complained to the Advertising Standards Authority that the ads linked gambling to seduction and sexual success..."

"...The ASA ruled that the ads did breach the advertising code for linking gambling to sexual success and said they should not appear again..."

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