It's the Grand Opening of Hard Rock Hotel & Casino Biloxi

BILOXI, Mississippi -- The Hard Rock Hotel & Casino Biloxi, one of the Mississippi Gulf Coast's most anticipated destination resorts, will open its doors on July 7, 2007 and mark the day with celebratory
Hard Rock Biloxi Guitar  festivities. On July 5th, 3 Doors Down kicked off the opening celebrations with an exclusive performance. The official grand opening, on Saturday, will feature a celebrity guitar smash followed by a performance from Kid Rock and after-party at Rande Gerber's new nightlife offering "Rise". The property, which was originally slated to open August 2005, has undergone a renovation and rebuild after Hurricane Katrina. The iconic 112-foot neon Peavey guitar, a traditional Hard Rock symbol which withstood the force of the Hurricane, still stands -- now waiting to welcome guests.

Hard Rock Hotel & Casino Biloxi, located in the heart of the city, boasts 318 guest rooms and suites in the striking 12-story purple and white hotel tower that brings a new level of accommodations to the Mississippi Gulf Coast. All 26 suites feature incredible views overlooking the Gulf of Mexico or the always "happening" Hard Rock pool deck. Standard rooms are equipped with high- tech comforts and luxury amenities such as 42-inch plasma screen televisions, touch screen phones, Bose CD Music Systems, wireless Internet, Aveda bath products and all-white posh duvet covers tucked beneath a six-foot-tall, deep- purple headboard.

"We have always known the Hard Rock Brand would be something truly unique," said President of Hard Rock Hotel & Casino Biloxi, Joe Billhimer. "Today, it's an even more special project and we are honored to finally show guests what we have built for them."

"The Hard Rock Hotel & Casino Biloxi is an important, strategic addition as we continue our global hotel and gaming portfolio," said Hamish Dodds, president and CEO, Hard Rock International. "The city and residents of Biloxi have persevered through the terrible tragedy of Hurricane Katrina and we are proud to welcome them and the Hard Rock Hotel & Casino Biloxi to the Hard Rock family."

Hard Rock Hotel & Casino Biloxi will proudly highlight historic, cool and unforgettable pieces of rock memorabilia, a nostalgic and famous staple of the Hard Rock International brand. Hard Rock owns the greatest collection of music memorabilia -- its first piece being a guitar once owned by the legendary Eric Clapton, which will be on display at the Biloxi property during the opening.

Upon entry, guests are greeted with an impressive two-story memorabilia display including newly appointed guitars, plus celebrity pants, shirts, awards, a variety of instruments, posters, photos and more. Recovered pieces of memorabilia, including Johnny Cash's guitar found by a local citizen and returned to Hard Rock, will be featured in the separate Katrina memorial located on the entrance wall to the Casino, next to Ruth's Chris Steak House. Undoubtedly, famous artist memorabilia is abundant throughout the property with the right mix of genres and decades to suit all demographics and tastes.

Among Hard Rock Hotel & Casino Biloxi's feature attractions is Rise Lounge, the hotel's decadent top floor lounge from nightlife entrepreneur Rande Gerber and brother Scott, founders of the Gerber Group and creators of glamorous restaurants, lounges, and bars worldwide. With its penthouse space, cutting-edge interiors, signature cocktails and unparalleled views of the city, Rise Lounge will provide the perfect site for casual evening cocktails and the ultimate setting for a wildly hot nightclub, come midnight.

The legendary upscale steakhouse group, Ruth's Chris, founded in New Orleans more than 40 years ago, will be the hotel and casino's premiere culinary offering. The 223-seat restaurant will be located just outside the gaming entrance along the hotel's main thoroughfare. Guests at Ruth's Chris will enjoy New Orleans-inspired appetizers, the finest U.S. Prime steaks, fresh seafood and classic desserts, all complemented by an award-winning wine list. With a crisp, modern decor, Ruth's Chris' resplendent environment suits the neighboring upscale casino by retaining the elegance and charm of a New Orleans fine dining institution.

Hard Rock Cafe, the brand's signature restaurant, will also be featured on the property. Keeping in stride with its traditional appeal, the Hard Rock Cafe will offer classic American fare served in an atmosphere that pays homage to the most extensive collection of rock memorabilia in the world, including pieces from Elvis Presley, Paul McCartney, and Jimi Hendrix. The restaurant, fully stocked bar and merchandising counter will be open seven days a week.

The casino's Center Bar, the place to "see and be seen," is located in the center of the casino floor on an elevated platform. In addition to being the perfect place to people watch, it will display mannequins, graphics and photos of such rock and pop culture icons as Aerosmith and Motley Crue.

The Biloxi casino's beachfront emblem, the world's largest guitar Hard Rock sign, replicates the HP Signature(TM) guitar, named for Peavey's founder and sole owner, Hartley Peavey. Hartley operates the prestigious Mississippi- based company known throughout the world as one of the best manufacturers of musical instruments and sound equipment.